Saturday, October 6, 2007

Sturgis or Bust

OCTOBER 6, 2007
by The Chief

Imagine if you will for a minute or ten… cruising down the highway, interstate 90 to be exact, between Spearfish and Rapid City on a new Harley Street Glide at 85 mph. Add to this picturesque thought, temperatures in the 90s, the stereo blaring out the blues of BB King and this helmet-less rider enjoying life more than ever before.

Alright, so that may be nothing great or special to many of you who have lived this dream so many times before. But then again, I could guess that many of you didn’t enter into a world of bikes, babes and booze quite like I did, and from such a contrast from a previous lifestyle. A lifestyle that saw me with badge and gun in hand typically six days of every week. A lifestyle of dealing with those three things previously mentioned, from a totally different perspective. If I have achieved nothing else in my life worth mentioning, I can at least say that I have lived a very diverse life.

Sturgis is everything I dreamed it would be and more. Ideal riding weather coupled with unbelievable scenery and a land rich in history. Night life was anything you wanted it to be - as wild or as laid back as a biker could want. An evening group ride with a couple of really Dirty Girls probably highlighted my time spent in Sturgis. Throw in with that, the fact that I was called upon to rescue a young lad whom his mother had accidentally locked in her car while refueling. Yes, I still carry some tools of the previous trade and no doubt, there are flashbacks from time to time of a past that I have fond but fading memories of.

It has been said that attendance was down this year at Sturgis. Being my first time there, I would simply say that I for one, saw a lot of bikes and met a lot of cool people. From a business perspective, I am typically very impressed with the people I meet at bike events, and their interest in our product. Sturgis, I will return.

It’s not all about bikes, babes and booze. Well, yes it is.

-The Chief

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